Airbnb
Role
Content Marketing
Content Creation
Product Strategy / Positioning
Brand Affinity Growth
Community Engagement
A/B Testing
Local Companion was a six-month experimental product that provided curated experiences and real-time recommendations to guests in two markets, San Francisco and Tokyo.
As part of a seventeen-person product team on Airbnb's largest initiative in both scale and complexity, I played a key role in the product's launch, content development, and community engagement.
Airbnb Experiences, which launched in 2016, evolved from this experimental product, playing a pivotal role in the brand's growth.
